Commercial & Technology Transactions

overview

Our Commercial & Tech Transactions lawyers counsel clients on matters including OEM and Reseller Agreements, Licensing and SaaS, University Spin-Outs, TOS and Privacy, Manufacturing and Supply (including Co-Packing), Soft IP, as well as Marketing and Promotion.

Our attorneys, both within Optimal and in Optimal’s curated specialist network, have advised clients on a broad range of U.S. and Cross-Border matters and agreements, including:

Formation and structuring of IP holding companies
OEM, channel partner and reseller arrangements
Licensing, distribution, SaaS, IaaS agreements
University IP licensing and commercialization
IP and commercial due diligence for M&A transactions
Strategic Partnerships and Joint Ventures
Manufacturing and supply agreements, including CPG Co-Packing
Terms of service, EULAs, APIs, SDKs and privacy policies
Complex IT sourcing and procurement arrangements, including enterprise licenses
Consulting and professional services agreements
Software development, master services, and collaboration agreements
Internet and e-commerce
Marketing and promotional agreements
Sweepstakes, contests and other promotions

partners and

seniors attorneys

other

Professionals

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other areas

of practice

Emerging Companies and Venture Capital

The foundational practice area of Optimal is our expertise in representing venture-backed emerging technology and CPG companies.

Consumer Packaged Goods

With a deep, national client base heavily represented in Austin, Denver, NYC, and California’s thriving CPG ecosystems, Optimal’s Partners are fully versed in the industry norms and expectations for startup and growth-stage CPG companies. Our clients include food and beverage, cannabis, fashion, DTC retail, and supplements.

Full Service Specialist Network

Sourcing the full spectrum of legal specialties from a single firm is unnecessary, and often counterproductive. Through decades of our lawyers’ collective experience, we’ve curated an elite network of niche-specialty attorneys covering the full spectrum of firm sizes and delivery models. Optimal clients get access to right-sized senior expertise, without the costs of traditional “one stop shop” approaches to full service.