Commercial & Technology Transactions


Our Commercial & Tech Transactions lawyers counsel clients on matters including OEM and Reseller Agreements, Licensing and SaaS, University Spin-Outs, TOS and Privacy, Manufacturing and Supply (including Co-Packing), Soft IP, as well as Marketing and Promotion.

Our attorneys, both within Optimal and in Optimal’s curated specialist network, have advised clients on a broad range of U.S. and Cross-Border matters and agreements, including:

  • Formation and structuring of IP holding companies
  • OEM, channel partner and reseller arrangements
  • Licensing, distribution, SaaS, IaaS agreements
  • University IP licensing and commercialization
  • IP and commercial due diligence for M&A transactions
  • Strategic Partnerships and Joint Ventures
  • Manufacturing and supply agreements, including CPG Co-Packing
  • Terms of service, EULAs, APIs, SDKs and privacy policies
  • Complex IT sourcing and procurement arrangements, including enterprise licenses
  • Consulting and professional services agreements
  • Software development, master services, and collaboration agreements
  • Internet and e-commerce
  • Marketing and promotional agreements
  • Sweepstakes, contests and other promotions



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