The foundational practice area of Optimal is our expertise in representing venture-backed emerging technology and CPG companies.
With a deep, national client base heavily represented in Austin, Denver, NYC, and California’s thriving CPG ecosystems, Optimal’s Partners are fully versed in the industry norms and expectations for startup and growth-stage CPG companies. Our clients include food and beverage, cannabis, fashion, DTC retail, and supplements.
Sourcing the full spectrum of legal specialties from a single firm is unnecessary, and often counterproductive. Through decades of our lawyers’ collective experience, we’ve curated an elite network of niche-specialty attorneys covering the full spectrum of firm sizes and delivery models. Optimal clients get access to right-sized senior expertise, without the costs of traditional “one stop shop” approaches to full service.